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LJC RCBC Bankard

The LJC RCBC Bankard MasterCard

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LJC Group, MasterCard, and RCBC Bankard launches first and only lifestyle dining card

The LJC Card

The LJC Card

Philippines, 19 May 2009 – There’s a new card that offers gastronomic passions and joys that are priceless – the LJC RCBC Bankard MasterCard. Backed by three respected institutions – LJC Restaurant Group, RCBC Bankard and MasterCard – the co-brand card is a pioneering lifestyle dining card, loyalty card and credit card, all in one. The first and only one in the market, this innovative card offers a host of delightful privileges complementing a bon vivant lifestyle.

The LJC RCBC Bankard MasterCard marks the LJC Restaurant Group’s 30 years of satisfying diners with good food and great service through its chain of restaurants, all of which beckon gustatory enjoyment, old-world charm, and chic ambience. The LJC appellation came from the initials of the chain’s patriarch, Lorenzo “Larry” J. Cruz, who shaped the country’s dining scene with inimitable restaurants that served as hangouts for foodies, artists, celebrities, political figures – anyone and everyone who indulge and celebrate the good life.

The LJC RCBC Bankard MasterCard, which bears a painting by the famous artist Abe Cruz, father of Larry Cruz, offers exclusive advantages when used in any participating LJC establishments. These include Café Adriatico, Bistro Remedios, Café Havana, Larry’s Café and Bar, Abe, Fely J’s Kitchen and its newest restaurant – Lorenzo’s Way, which pays tribute to its founder and features LJC signature dishes revived by the company’s expert chefs.

Diners using the LJC RCBC Bankard MasterCard in any LJC restaurant will enjoy a valuable 10% year round discount and zero percent installment. Also, it has a Frequent Diner Program that rewards patrons with dining vouchers of up to 10% of the required accumulated LJC dining usage, to be given on the card’s anniversary date. As a birthday treat, cardholders can get up to 50% discount during their birthday month. A free bottle of wine will likewise be given upon first card usage. In Café Adriatico, a new cardholder approved on or before December 31, 2009 will get a 30% discount.

The card carries all the perks and privileges offered by RCBC Bankard to its cardholders such as reward points for shopping, travel and other purchases. And because it’s a MasterCard, it guarantees global recognition and wide acceptance in over 210 countries.

According to Bankard Inc. president and CEO Oscar Biason, the new co-brand card is an exciting addition to RCBC Bankard’s roster of credit card innovations. He said, “This is our way of strengthening relationships with cardholders. We went the extra mile to make dining a more worthwhile experience for them.” Biason explained that the LJC Group of Restaurants is an ideal partner as they both share a passion and heritage in providing service to Filipinos. RCBC Bankard, which services the credit card operations of its mother company Rizal Commercial & Bankard Corporation, is regarded as a reliable financial institution constantly responding to ever changing market needs while the LJC Group of Restaurants is known for serving great food, fostering good times with family and friends and providing excellent customer service.

For Lorna Cruz Ambas, LJC Restaurant Group president and daughter of Larry Cruz, “Teaming up with RCBC Bankard and MasterCard is a good platform to reward our loyal customers and tap into new markets. The timing of the launch of this card couldn’t be better as we are celebrating our 30th anniversary and opening Lorenzo’s Way in Greenbelt 5.”

Poch Villa-Real, MasterCard vice president and senior country manager related, “The collaboration between the three institutions reflects our commitment in creating valuable innovations for cardholders and customers. With this new lifestyle dining card, you cherish more priceless experiences, whether dining, shopping or traveling.”

The new LJC RCBC Bankard MasterCard opens a world of flavors, tastes and an exciting lifestyle that begets priceless moments.

To know more about this card, log onto www.rcbcbankard.com.

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